The Reach stage is the top of the enrollment funnel and will focus on building brand awareness and driving traffic to your website through general values-based ads and content that not only captivate prospective families with creative design but relay your schools core mission as well.
Leaving an impactful impression when welcoming families back to school sets the necessary tone for year not just for new or returning families but faculty and staff as well.
The digital enrollment funnel of today is more than just SEO optimizations and Facebook ads periodically during enrollment season. There needs to be a multi-channel holistic approach that adapts the traditional stages of the buyer’s journey to encompass a fully digital annual campaign.
The complexities of an effective digital marketing campaign for independent school marketers are tedious, time consuming, and require platform specific expertise to implement effectively.
Google and Facebook have already made changes that school marketers should know about with more on the way surrounding privacy, personalization, and ad formats.
In the wake of the COVID-19 pandemic where international student travel came to a screeching halt, boarding schools relied on domestic boarding students to fill or at the very least, maintain their dorm or housing capacities.
Marketing a private school today requires personalization, messaging through stories, and the ability to track and optimize your ROI, placing more and more emphasis on digital marketing investments when planning your annual budgets.
When many public schools were shutting down and moving to all-virtual classes, private schools were able to adapt and continue to offer in-person education or at the least, a more effective hybrid model than the local public schools.
While we have all grown accustomed to audience targeting tactics in our in our digital marketing campaigns, major changes are coming to the way advertisers and school marketers are going to be able to reach prospective families.
