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Marketing a private school today requires personalization, messaging through stories, and the ability to track and optimize your ROI, placing more and more emphasis on digital marketing investments when planning your annual budgets.
In 2021, Niche found that 56% of independent schools planned to invest more in digital marketing and 39% planned to keep their digital marketing budgets the same showing only 5% of schools decreasing their investments in digital marketing this upcoming year.
When strategizing on how to reach the parents of today, and figuring out the cost to do so, the pros and cons of traditional marketing and digital marketing possibilities are put head-to-head and, in the end, the importance of allocating digital marketing budgets in your annual plan has never been greater. While a LinkedIn Pulse survey showed on average, private schools are only investing 1% of their revenues to marketing budgets, the need for trackable data from marketing campaigns to assess ROI is increasingly pushing digital marketing considerations in budget talks when considering the benefits of digital vs. traditional marketing options.
Private schools have consistently seen the benefits of digital marketing over the years whether due to the COVID pandemic restrictions on in-person visits/events or the changing parent demographics to the “digital natives”. Creating a dynamic digital advertising campaign and simplifying your prospective family’s user journey on your website is key to building awareness and interest of parents seeking private schooling for their children.
At Schoolcraft Digital, we emphasize the need for a holistic strategy to this approach by employing the multitude of channels your next legacy family uses to research, contact, and apply to your school. If all encompassing digital campaigns are not an option for your school this year, at the very least attention, annual planning, and optimizations should be made your website and organic content so that parents can find and learn about your school when considering education options for their children.
Schoolcraft Digital works with your independent school to reach prospective families using comprehensive, and multichannel digital advertising. Schoolcraft will create a plan to help your school reach enrollment goals year in and year out with affordable, and transparent packages that include all of your digital marketing needs to meet your specific enrollment goals like market research, creative design, ongoing optimizations, and monthly meetings to review reports.
Schedule a 30-minute consultation with Schoolcraft Digital today to discuss your digital marketing options to include in your annual budget this year.
Marketing a private school today requires personalization, messaging through stories, and the ability to track and optimize your ROI, placing more and more emphasis on digital marketing investments when planning your annual budgets.
In 2021, Niche found that 56% of independent schools planned to invest more in digital marketing and 39% planned to keep their digital marketing budgets the same showing only 5% of schools decreasing their investments in digital marketing this upcoming year.
When strategizing on how to reach the parents of today, and figuring out the cost to do so, the pros and cons of traditional marketing and digital marketing possibilities are put head-to-head and, in the end, the importance of allocating digital marketing budgets in your annual plan has never been greater. While a LinkedIn Pulse survey showed on average, private schools are only investing 1% of their revenues to marketing budgets, the need for trackable data from marketing campaigns to assess ROI is increasingly pushing digital marketing considerations in budget talks when considering the benefits of digital vs. traditional marketing options.
Private schools have consistently seen the benefits of digital marketing over the years whether due to the COVID pandemic restrictions on in-person visits/events or the changing parent demographics to the “digital natives”. Creating a dynamic digital advertising campaign and simplifying your prospective family’s user journey on your website is key to building awareness and interest of parents seeking private schooling for their children.
At Schoolcraft Digital, we emphasize the need for a holistic strategy to this approach by employing the multitude of channels your next legacy family uses to research, contact, and apply to your school. If all encompassing digital campaigns are not an option for your school this year, at the very least attention, annual planning, and optimizations should be made your website and organic content so that parents can find and learn about your school when considering education options for their children.
Schoolcraft Digital works with your independent school to reach prospective families using comprehensive, and multichannel digital advertising. Schoolcraft will create a plan to help your school reach enrollment goals year in and year out with affordable, and transparent packages that include all of your digital marketing needs to meet your specific enrollment goals like market research, creative design, ongoing optimizations, and monthly meetings to review reports.
Schedule a 30-minute consultation with Schoolcraft Digital today to discuss your digital marketing options to include in your annual budget this year.
Marketing a private school today requires personalization, messaging through stories, and the ability to track and optimize your ROI, placing more and more emphasis on digital marketing investments when planning your annual budgets.
In 2021, Niche found that 56% of independent schools planned to invest more in digital marketing and 39% planned to keep their digital marketing budgets the same showing only 5% of schools decreasing their investments in digital marketing this upcoming year.
When strategizing on how to reach the parents of today, and figuring out the cost to do so, the pros and cons of traditional marketing and digital marketing possibilities are put head-to-head and, in the end, the importance of allocating digital marketing budgets in your annual plan has never been greater. While a LinkedIn Pulse survey showed on average, private schools are only investing 1% of their revenues to marketing budgets, the need for trackable data from marketing campaigns to assess ROI is increasingly pushing digital marketing considerations in budget talks when considering the benefits of digital vs. traditional marketing options.
Private schools have consistently seen the benefits of digital marketing over the years whether due to the COVID pandemic restrictions on in-person visits/events or the changing parent demographics to the “digital natives”. Creating a dynamic digital advertising campaign and simplifying your prospective family’s user journey on your website is key to building awareness and interest of parents seeking private schooling for their children.
At Schoolcraft Digital, we emphasize the need for a holistic strategy to this approach by employing the multitude of channels your next legacy family uses to research, contact, and apply to your school. If all encompassing digital campaigns are not an option for your school this year, at the very least attention, annual planning, and optimizations should be made your website and organic content so that parents can find and learn about your school when considering education options for their children.
Schoolcraft Digital works with your independent school to reach prospective families using comprehensive, and multichannel digital advertising. Schoolcraft will create a plan to help your school reach enrollment goals year in and year out with affordable, and transparent packages that include all of your digital marketing needs to meet your specific enrollment goals like market research, creative design, ongoing optimizations, and monthly meetings to review reports.
Schedule a 30-minute consultation with Schoolcraft Digital today to discuss your digital marketing options to include in your annual budget this year.
