Who We Are

Schoolcraft Digital was founded for one purpose, to help primary and secondary independent  schools reach their prospective families and grow their enrollment using the best marketing strategies and tools available. Having the single focus of marketing only K-12 private education gives us the ability to hone all the methods and tools used by large digital firms and format them to fit your marketing needs, not the other way around.

We’re former admissions and development departments leaders that teamed up with some of the most seasoned and forward thinking marketing minds in the country.

We understand the dynamics of private education, enrollment needs and meeting your budget year in and year out. We also understand how to create and implement the best digital marketing plans for your school utilizing a mixed strategy that takes the best of digital advertising and enrollment marketing together.

Our Leadership Team

Our founders are both products of independent schools and believe in the opportunities that go along with independent school education. We make client success personal because independent schools are personal to us.


Jesse Meadow

Managing Director

Jesse brings years of admissions experience in both managing day enrollment and traveling the world for international families giving us complete perspectives of the enrollment process and how to tell your story in the ways that resonate most with families and students. He’s also the host of our new podcast Open House with Jesse Meadow, highlighting the best and brightest thinkers from independent schools just like yours. 


Chris Mitchell

Co-Founder, Principal

Chris adds years of private school development/advancement and outreach experience to the team, creating the ability to understand the business needs of private schools and how to best reach those needs through digital media.


Why We Do It

Mastering Enrollment Marketing

After spending many years in our roles at independent schools, it became clear that there was a need to enhance an antiquated enrollment system built for the parents of our alumni. Our travels around the globe with fellow admissions colleagues proved this point and gave light to a simple and yet often overlooked fact, we are all in this together. 

To that end, we have made it our mission to advance as many independent schools enrollment efforts as possible so they can meet the digital parents of today wherever they may be online and help navigate the rapidly changing digital landscape.