DIGITAL MARKETING FOR INDEPENDENT SCHOOLS

MORE ENROLLMENT
LESS STRESS

We grew up in independent schools and as professionals led development, residential, and admissions departments. Together, these experiences give us a unique understanding of the value of private education and the enrollment challenges that schools face each year. Simply put, we want to help your institution reach every qualified family we can because we know the life-long benefits independent schools offer to their students, their families, and their community."

— Jesse Meadow, Co-Founder

How We Help Our School Partners

Strategy & Planning

Being able to break the cycle of “random acts” of marketing is a normal goal for many admissions and marcom departments. Luckily, we build this habit through envisioning the whole year and strategizing marketing touches for just the right time & just the right place in the enrollment funnel.

Media Buying

Having unique access to hundreds of data providers and placement platforms enables us to focus our approach holistically with precision audience targeting every step of the way. We expand our partner school’s digital presence by placing their story in front of parents no matter where
they are online.

Creative Development

We value our engaging partnership in the creative process since every school has a unique history, brand, and story to tell. Through this collaboration, we take on and design creative that tells that story, one chapter at a time, with captivating digital ads for every stage of the
enrollment funnel.

Analytics & Optimization

We focus obsessively on the most unique benefit of digital marketing: real-time analytics and optimization, ensuring marketing dollars are being spent as efficiently and effectively as possible.

How We Work With Our School Partners

Step One

Beginning with a brief consultation, we discuss our company history, capabilities and services, and get a better understanding of your pain points and enrollment goals you’re trying to achieve. 

Step Two

Next will put together a proposal of services that will meet your explained needs and goals given during our consultation call. 

Step Three

Right after proposal approvals, we begin our extensive onboarding phase that includes digital infrastructure set-up, asset collection, and collaborative conversations around campaign themes, messaging, and designs. We will also complete market research and build out your digital marketing plan with recommended media budget amounts. 

Step Four

The final step after approval of the digital marketing plan for your school is campaign launch! We take care of everything from here on out such as ad placement, optimizations, and reporting for each stage of the enrollment funnel. 

How We Work With Our School Partners

Step One

Beginning with a brief consultation, we discuss our company history, capabilities and services, and get a better understanding of your pain points and enrollment goals you’re trying to achieve. 

Step Two

Next will put together a proposal of services that will meet your explained needs and goals given during our consultation call. 

Step Three

Right after proposal approvals, we begin our extensive onboarding phase that includes digital infrastructure set-up, asset collection, and collaborative conversations around campaign themes, messaging, and designs. We will also complete market research and build out your digital marketing plan with recommended media budget amounts. 

Step Four

The final step after approval of the digital marketing plan for your school is campaign launch! We take care of everything from here on out such as ad placement, optimizations, and reporting for each stage of the enrollment funnel.