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After spending many years in our roles at independent schools, it became clear that there was a need to enhance an antiquated enrollment system built for the parents of our alumni. Our travels around the globe with fellow admissions colleagues proved this point and gave light to a simple and yet often overlooked fact, we are all in this together.
To that end, we have made it our mission to advance as many independent schools enrollment efforts as possible so they can meet the digital parents of today wherever they may be online and help navigate the rapidly changing digital landscape.
Being able to break the cycle of “random acts” of marketing is a normal goal for many admissions and marcom departments.
Luckily, we build this habit through envisioning the whole year and strategizing marketing touches for just the right time & just the right place in the enrollment funnel.
We value our engaging partnership in the creative process since every school has a unique history, brand, and story to tell in their school ads.
Through this collaboration, we take on and design creative that tells that story, one chapter at a time with captivating school ads for every stage of the enrollment funnel.
Having unique access to hundreds of data providers and platforms enables us to focus our approach with precision audience targeting.
This capability ensures that your unique story is in front of parents no matter where
they are online.
We focus obsessively on the most unique benefit of digital marketing: real-time analytics and optimizations.
With live optimizations ongoing throughout the campaign we can ensure marketing dollars are being spent as efficiently and effectively as possible.
Beginning with a brief consultation, we discuss our company history, capabilities and services, and get a better understanding of your pain points and enrollment goals you’re trying to achieve.
Next will put together a proposal of services that will meet your explained needs and goals given during our consultation call.
Right after proposal approvals, we begin our extensive onboarding phase that includes digital infrastructure set-up, asset collection, and collaborative conversations around campaign themes, messaging, and designs. We will also complete market research and build out your digital marketing plan with recommended media budget amounts.
The final step after approval of the digital marketing plan for your school is campaign launch! We take care of everything from here on out such as ad placement, optimizations, and reporting for each stage of the enrollment funnel.
Beginning with a brief consultation, we discuss our company history, capabilities and services, and get a better understanding of your pain points and enrollment goals you’re trying to achieve.
Next will put together a proposal of services that will meet your explained needs and goals given during our consultation call.
Right after proposal approvals, we begin our extensive onboarding phase that includes digital infrastructure set-up, asset collection, and collaborative conversations around campaign themes, messaging, and designs. We will also complete market research and build out your digital marketing plan with recommended media budget amounts.
The final step after approval of the digital marketing plan for your school is campaign launch! We take care of everything from here on out such as ad placement, optimizations, and reporting for each stage of the enrollment funnel.
We grew up in independent schools and as professionals led development, residential, and admissions departments. Together, these experiences give us a unique understanding of the value of private education and the enrollment challenges that schools face each year. Simply put, we want to help your institution reach every qualified family we can because we know the life-long benefits independent schools offer to their students, their families, and their community."
