Read insightful posts from some of our original thought pieces as well as ones by contributing authors.
Our Podcast, Open House with Jesse Meadow, also contains great discussions with industry professionals and school leaders from across the country.
Marketing to millennial parents is no longer a conversation about future marketing campaigns, it’s the reality in front of us today and here is what schools should know.
The Convert stage is the culmination of a long enrollment funnel where the family journey turns from interest and small interactions into applying. If done well, it serves as the first step in turning interested website visitors into loyal members of your school community.
The Act stage is a middle of the funnel stage that is all about engaging with your prospective families and getting them to take an action such as submit an inquiry form, register for an open house, or come for a campus tour.
The Reach stage is the top of the enrollment funnel and will focus on building brand awareness and driving traffic to your website through general values-based ads and content that not only captivate prospective families with creative design but relay your schools core mission as well.
Leaving an impactful impression when welcoming families back to school sets the necessary tone for year not just for new or returning families but faculty and staff as well.
The digital enrollment funnel of today is more than just SEO optimizations and Facebook ads periodically during enrollment season. There needs to be a multi-channel holistic approach that adapts the traditional stages of the buyer’s journey to encompass a fully digital annual campaign.
Check out our video podcast episodes with more insightful discussions from industry experts and school leaders.
