Menu
When we partner with our schools, we keep an annual approach mindset to better understand your current landscape, what your short and long term goals are, and then work with your team to create a digital marketing plan that will meet those enrollment goals year after year.
Our marketing strategy to attract students and parents involves a holistic approach. We have witnessed the difference between marketing strategies for enrollment in specific platforms and strategies for increasing student enrollment utilizing all platforms at different stages of the funnel. Enrollment strategies that involve consistent paid and organic advertisements across multiple platforms not only outperform in conversions, but give your school a much clearer understanding of the family journey and how to foster that journey in future campaigns.
Google gets your school in front of motivated families researching their school options.
This platform is best used for driving traffic, taking an action, and making conversions.
Facebook is the “go to” marketing platform for schools today.
Social platforms are best used for event promotion, retargeting, taking an action, and making conversions.
Programmatic ad exchanges can define and target your ideal family through their access to thousands of ad placement options & data sets.
This platform is best used for driving traffic, brand awareness, and taking an action
There are many private school consultants or agencies that specialize in specific areas of digital advertising. At Schoolcraft Digital, we emphasize the importance of a holistic digital approach and have built our independent school enrollment marketing team with experts for every platform and every stage of the enrollment funnel. Holistic digital marketing campaigns require a team of consultants or agency members with specific skill sets to plan, build, implement, analyze, and optimize a successful campaign.
This can be extremely expensive for K-12 schools to do on their own.
Luckily, we’ve been in your shoes, understand the pressures of meeting enrollment budget goals, and can take that stress from you while saving you time and money at the same time.
Being able to break the cycle of “random acts” of marketing is a normal goal for many admissions and marcom departments.
Luckily, we build this habit through envisioning the whole year and strategizing marketing touches for just the right time & just the right place in the enrollment funnel.
We value our engaging partnership in the creative process since every school has a unique history, brand, and story to tell in their school ads.
Through this collaboration, we take on and design creative that tells that story, one chapter at a time with captivating school ads for every stage of the enrollment funnel.
Having unique access to hundreds of data providers and platforms enables us to focus our approach with precision audience targeting.
This capability ensures that your unique story is in front of parents no matter where
they are online.
We focus obsessively on the most unique benefit of digital marketing: real-time analytics and optimizations.
With live optimizations ongoing throughout the campaign we can ensure marketing dollars are being spent as efficiently and effectively as possible.
Feeling overwhelmed with where to start? Let us take that stress from you.
Schedule a consult today and discuss your digital marketing options.
When we partner with our schools, we keep an annual approach mindset to better understand your current landscape, what your short and long term goals are, and then work with your team to create a digital marketing plan that will meet those enrollment goals year after year.
Our marketing strategy to attract students and parents involves a holistic approach. We have witnessed the difference between marketing strategies for enrollment in specific platforms and strategies for increasing student enrollment utilizing all platforms at different stages of the funnel.
Enrollment strategies that involve consistent paid and organic advertisements across multiple platforms not only outperform in conversions, but give your school a much clearer understanding of the family journey and how to foster that journey in future campaigns.
Google gets your school in front of motivated families researching their school options.
This platform is best used for driving traffic, taking an action, and making conversions.
Facebook is the “go to” marketing platform for schools today.
Social platforms are best used for event promotion, retargeting, taking an action, and making conversions.
Programmatic ad exchanges can define and target your ideal family through their access to thousands of ad placement options & data sets.
This platform is best used for driving traffic, brand awareness, and taking an action.
There are many private school consultants that specialize in specific areas of digital advertising. At Schoolcraft Digital, we emphasize the importance of a holistic digital approach and have built our team with experts for every platform and every stage of the enrollment funnel.
Holistic digital marketing campaigns require a team of consultants or agency members with specific skill sets to plan, build, implement, analyze, and optimize a successful campaign. This can be extremely expensive for K-12 schools to do on their own.
Luckily, we’ve been in your shoes, understand the pressures of meeting enrollment and budget goals, and can take that stress from you while saving you time and money at the same time.
Strategy & Planning
Being able to break the cycle of “random acts” of marketing is a normal goal for many admissions and marcom departments.
Luckily, we build this habit through envisioning the whole year and strategizing marketing touches for just the right time & just the right place in the enrollment funnel.
Creative Development
We value our engaging partnership in the creative process since every school has a unique history, brand, and story to tell in their school ads.
Through this collaboration, we take on and design creative that tells that story, one chapter at a time with captivating school ads for every stage of the enrollment funnel.
Media Buying & Placement
Having unique access to hundreds of data providers and platforms enables us to focus our approach with precision audience targeting.
This capability ensures that your unique story is in front of parents no matter where
they are online.
Analytics & Optimizations
We focus obsessively on the most unique benefit of digital marketing: real-time analytics and optimization.
With live optimizations ongoing throughout the campaign we can ensure marketing dollars are being spent as efficiently and effectively as possible.
Feeling overwhelmed with where to start? Let us take that stress from you. Schedule a Consult today and discuss your digital marketing options.
When we partner with our schools, we keep an annual approach mindset to better understand your current landscape, what your short and long term goals are, and then work with your team to create a digital marketing plan that will meet those enrollment goals year after year.
Our marketing strategy to attract students and parents involves a holistic approach. We have witnessed the difference between marketing strategies for enrollment in specific platforms and strategies for increasing student enrollment utilizing all platforms at different stages of the funnel.
Enrollment strategies that involve consistent paid and organic advertisements across multiple platforms not only outperform in conversions, but give your school a much clearer understanding of the family journey and how to foster that journey in future campaigns.
Google gets your school in front of motivated families researching their school options.
This platform is best used for driving traffic, taking an action, and making conversions.
Facebook is the “go to” marketing platform for schools today.
Social platforms are best used for event promotion, retargeting, taking an action, and making conversions.
Programmatic ad exchanges can define and target your ideal family through their access to thousands of ad placement options & data sets.
This platform is best used for driving traffic, brand awareness, and taking an action
There are many private school consultants or agencies that specialize in specific areas of digital advertising. At Schoolcraft Digital, we emphasize the importance of a holistic digital approach and have built our team with experts for every platform and every stage of the enrollment funnel.
Holistic digital marketing campaigns require a team of consultants or agency members with specific skill sets to plan, build, implement, analyze, and optimize a successful campaign. This can be extremely expensive for K-12 schools to do on their own.
Luckily, we’ve been in your shoes, understand the pressures of meeting enrollment and budget goals, and can take that stress from you while saving you time and money at the same time.
Being able to break the cycle of “random acts” of marketing is a normal goal for many admissions and marcom departments.
Luckily, we build this habit through envisioning the whole year and strategizing marketing touches for just the right time & just the right place in the enrollment funnel.
We value our engaging partnership in the creative process since every school has a unique history, brand, and story to tell in their school ads.
Through this collaboration, we take on and design creative that tells that story, one chapter at a time with captivating school ads for every stage of the enrollment funnel.
Having unique access to hundreds of data providers and platforms enables us to focus our approach with precision audience targeting.
This capability ensures that your unique story is in front of parents no matter where they are online.
We focus obsessively on the most unique benefit of digital marketing: real-time analytics and optimization.
With live optimizations ongoing throughout the campaign we can ensure marketing dollars are being spent as efficiently as possible.
Feeling overwhelmed with where to start? Let us take that stress from you.
Schedule a Consult today and discuss your digital marketing options.
