Menu
If you use audience targeting tactics when building out your enrollment marketing plans, you should know major changes are coming to the way advertisers and school marketers are going to be able to reach prospective families.
As your ideal family interacts with the internet, every item viewed, website visited, or video watched has been tracked and stored by third party cookies on your web browser. Google announced in 2020 that they would be eliminating third party cookies as part of their Privacy Sandbox Initiative to build a more protected digital ecosystem. This follows privacy changes made already by Firefox, Microsoft, and Apple IOS. With Google’s Chrome browser now planning to remove third party tracking cookies, your ability to target prospective families with specific demographic or behavioral data will change dramatically.
Luckily, that timeline was pushed to late next year giving school marketers like yourself more time to prepare your marketing strategies accordingly. You are preparing right?
Don’t Panic! Here are a few things large digital marketing firms are doing to prepare for the cookie-less future.
There are great options for building first party digital marketing campaigns. Conversions tend to be higher, ads, emails, and messaging can be more personalized, and if one uses relevant surveys, the results can guide all aspects of the campaign from general messaging down to the platform placement of ads.
Contextual advertising matches the ad content to the content on a website, video, or blog. This means you can build a general ad for a blog about private school enrollment or get more granular and have an ad promoting your robotics program placed on a cool robotics video on YouTube.
There will be higher ad waste with this strategy and therefore a “buckshot approach” to your school’s programs is not recommended. Hone in on your unique strengths and program offerings (two or three at most) and focus on building content for those specific offerings.
Cohorts are groupings of individuals with similar interests or behavior. Most, if not all, platforms are already using cohorts in some way (think Facebook “interested in basketball” targeting options). Without third party tracking, cohorts will become a more essential piece of audience targeting.
Artificial intelligence is quickly becoming a necessary resource for digital marketers and if you are managing your school’s digital marketing, there are definitely some A.I. applications that can make your life easier. Neil Patel put together a quick video outlining just 7 A.I. Tools that you can get started with right now. From writing copy to making blog style headshots, there are many options in this space and will undoubtedly continue to grow.
Click the button below and schedule a chat to find a solution that works best for your school’s enrollment goals.
If you use audience targeting tactics in building out your enrollment marketing plans, you should know that major changes are coming to the way advertisers and school marketers are going to be able to reach prospective families.
As your ideal family interacts with the internet, every item viewed, website visited, or video watched has been tracked and stored by third party cookies on your web browser. Google announced in 2020 that they would be eliminating third party cookies as part of their Privacy Sandbox Initiative to build a more protected digital ecosystem. This follows privacy changes made already by Firefox, Microsoft, and Apple IOS. With Google’s Chrome browser now planning to remove third party tracking cookies, your ability to target prospective families with specific demographic or behavioral data will change dramatically.
Luckily, that timeline was pushed to late next year giving school marketers like yourself more time to prepare your marketing strategies accordingly. You are preparing right?
Don’t Panic! Here are a few things large digital marketing firms are doing to prepare for the cookie-less future.
There are great options for building first party digital marketing campaigns. Conversions tend to be higher, ads, emails, and messaging can be more personalized, and if one uses relevant surveys, the results can guide all aspects of the campaign from general messaging down to the platform placement of ads.
Contextual advertising matches the ad content to the content on a website, video, or blog. This means you can build a general ad for a blog about private school enrollment or get more granular and have an ad promoting your robotics program placed on a cool robotics video on YouTube.
There will be higher ad waste with this strategy and therefore a “buckshot approach” to your school’s programs is not recommended. Hone in on your unique strengths and program offerings (two or three at most) and focus on building content for those specific offerings.
Cohorts are groupings of individuals with similar interests or behavior. Most, if not all, platforms are already using cohorts in some way (think Facebook “interested in basketball” targeting options). Without third party tracking, cohorts will become a more essential piece of audience targeting.
Artificial intelligence is quickly becoming a necessary resource for digital marketers and if you are managing your school’s digital marketing, there are definitely some A.I. applications that can make your life easier. Neil Patel put together a quick video outlining just 7 A.I. Tools that you can get started with right now. From writing copy to making blog style headshots, there are many options in this space and will undoubtedly continue to grow.
Schoolcraft Digital partners with K-12 private schools to help navigate the ever-changing digital marketing landscape and collaboratively craft and implement holistic digital marketing plans that meet the parents of today no matter where they are online. If you are wondering where to start or how to implement some of these strategies, we are here to help.
Click the button below and schedule a chat to find a solution that works best for your school’s enrollment goals.
If you use audience targeting tactics in building out your enrollment marketing plans, you should know that major changes are coming to the way advertisers and school marketers are going to be able to reach prospective families.
As your ideal family interacts with the internet, every item viewed, website visited, or video watched has been tracked and stored by third party cookies on your web browser. Google announced in 2020 that they would be eliminating third party cookies as part of their Privacy Sandbox Initiative to build a more protected digital ecosystem. This follows privacy changes made already by Firefox, Microsoft, and Apple IOS. With Google’s Chrome browser now planning to remove third party tracking cookies, your ability to target prospective families with specific demographic or behavioral data will change dramatically.
Luckily, that timeline was pushed to late next year giving school marketers like yourself more time to prepare your marketing strategies accordingly. You are preparing right?
Don’t Panic! Here are a few things large digital marketing firms are doing to prepare for the cookie-less future.
There are great options for building first party digital marketing campaigns. Conversions tend to be higher, ads, emails, and messaging can be more personalized, and if one uses relevant surveys, the results can guide all aspects of the campaign from general messaging down to the platform placement of ads.
Contextual advertising matches the ad content to the content on a website, video, or blog. This means you can build a general ad for a blog about private school enrollment or get more granular and have an ad promoting your robotics program placed on a cool robotics video on YouTube.
There will be higher ad waste with this strategy and therefore a “buckshot approach” to your school’s programs is not recommended. Hone in on your unique strengths and program offerings (two or three at most) and focus on building content for those specific offerings.
Cohorts are groupings of individuals with similar interests or behavior. Most, if not all, platforms are already using cohorts in some way (think Facebook “interested in basketball” targeting options). Without third party tracking, cohorts will become a more essential piece of audience targeting.
Artificial intelligence is quickly becoming a necessary resource for digital marketers and if you are managing your school’s digital marketing, there are definitely some A.I. applications that can make your life easier. Neil Patel put together a quick video outlining just 7 A.I. Tools that you can get started with right now. From writing copy to making blog style headshots, there are many options in this space and will undoubtedly continue to grow.
Schoolcraft Digital partners with K-12 private schools to help navigate the ever-changing digital marketing landscape and collaboratively craft and implement holistic digital marketing plans that meet the parents of today no matter where they are online. If you are wondering where to start or how to implement some of these strategies, we are here to help.
Click the button below and schedule a chat to find a solution that works best for your school’s enrollment goals.
