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The complexities of an effective digital marketing campaign for independent school marketers are tedious, time consuming, and require platform specific expertise to implement effectively.
Digital marketing has become an essential part, and arguably the essential part, of meeting your enrollment goals. As Katrina Niemisto, a marketing and SEO expert at Adobe, put it, “Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one.”
Unlike traditional marketing through print or television, digital marketing provides an easy way to tailor campaigns to your ideal customers while measuring customer engagement and ROI, but the world of digital marketing is fast-paced, ever-changing, and highly complex. Many independent schools are making the decision to hire qualified and capable digital marketing agencies to help manage these complexities.
With Independent School marketers facing challenges such as limited staff support and being spread thin managing multiple roles for the school, time and energy to build expertise on digital strategies, landing pages, and effective lead nurturing processes fall through the cracks as illustrated by Rick Newberry of Enrollment Catalyst. Although there is tremendous pressure from budget constraints to tackle these challenges yourself, it’s important to consider the downsides of trying to manage the complexities of an effective digital campaign with only your busy in-house team.
Hubspot’s experts show that the cons outweigh the pros highlighting that digital marketing is complex, and it takes time, trial, and error to use effectively. Your independent school is guaranteed to see faster results with the help of multiple digital experts working on your behalf. Considering all that goes into a digital marketing campaign, we would agree with their sentiment. Putting together an annual plan, building the creative, messaging and themes for the campaign, building the right target audience using each platforms capabilities, launching and analyzing the incoming data constantly to make optimizations, and tracking the results on each platform to get your CPC, CPL, and CPA is more than any one person can handle, and that is just paid media campaigns not your organic social strategies, blogs, or SEO optimizing.
The biggest obstacle with hiring in-house professionals to manage your digital marketing campaigns is cost. According to data from Indeed, a social media expert costs $4,754 per month on average, and a digital analyst can cost $5,524 or more, and that’s only two pieces of the larger puzzle. When considering ROI, time is the biggest numerical hurdle to calculate, and with digital marketing, time directly impacts effectiveness. Without a full staff of platform experts, analytics gurus, and strategy professionals, ROI will be quite impossible to accurately calculate since time restraints will inevitably produce “quick hit” campaigns that are more in line with sales than marketing.
This is where the importance of calculating costs of hiring multiple annual salaries to your in-house team as compared to all inclusive costs of hiring an outside digital marketing agency comes into play. On average it would take over $15,000 per month in salaried employees to do what agencies like Schoolcraft Digital can do for as low as $2,000 per month.
There are multiple options for digital marketing agencies available to you with wide ranging capabilities and focuses. Schoolcraft emphasizes the need of holistic and annual approaches to digital marketing, meaning we help our school partners develop multi-channel strategies for each stage of the enrollment funnel, build messaging and creative designs for effective campaigns, landing pages if needed, and of course handle the implementation, analyzation, and optimizations of the entire campaign. Digital marketing partners that can build, manage, and report on your digital efforts are the strongest options when considering ROI of marketing campaigns, especially when time is factored in.
If you’re curious for more granular complexities of digital marketing or simply want to know your options when planning next year’s marketing plan, we want to hear from you! Schedule a brief chat and come away with insights and proposed solutions to meet your specific goals for this year.
The complexities of an effective digital marketing campaign for independent school marketers are tedious, time consuming, and require platform specific expertise to implement effectively.
Digital marketing has become an essential part, and arguably the essential part, of meeting your enrollment goals. As Katrina Niemisto, a marketing and SEO expert at Adobe, put it, “Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one.”
Unlike traditional marketing through print or television, digital marketing provides an easy way to tailor campaigns to your ideal families while measuring customer engagement and ROI, but the world of digital marketing is fast-paced, ever-changing, and highly complex. Many independent schools are making the decision to hire qualified and capable digital marketing agencies to help manage these complexities.
With Independent School marketers facing challenges such as limited staff support and being spread thin managing multiple roles for the school, time and energy to build expertise on digital strategies, landing pages, and effective lead nurturing processes fall through the cracks as illustrated by Rick Newberry of Enrollment Catalyst.
Although there is tremendous pressure from budget constraints to tackle these challenges yourself, it’s important to consider the downsides of trying to manage the complexities of an effective digital campaign with only your already busy in-house team.
Hubspot’s experts show that the cons outweigh the pros highlighting that digital marketing is complex, and it takes time, trial, and error to use effectively. Your independent school is guaranteed to see faster results with the help of multiple digital experts working on your behalf.
Considering all that goes into a digital marketing campaign, we would agree with their sentiment. Putting together an annual plan, building the creative, messaging and themes for the campaign, building the right target audience using each platforms capabilities, launching and analyzing the incoming data constantly to make optimizations, and tracking the results on each platform to get your CPC, CPL, and CPA is more than any one person can handle, and that is just paid media campaigns not your organic social strategies, blogs, or SEO optimizing.
The biggest obstacle with hiring in-house professionals to manage your digital marketing campaigns is cost. According to data from Indeed, a social media expert costs $4,754 per month on average, and a digital analyst can cost $5,524 or more, and that’s only two pieces of the larger puzzle.
When considering ROI, time is the biggest numerical hurdle to calculate, and with digital marketing, time directly impacts effectiveness. Without a full staff of platform experts, analytics gurus, and strategy professionals, ROI will be quite impossible to accurately calculate since time restraints will inevitably produce “quick hit” campaigns that are more in line with sales than marketing.
This is where the importance of calculating costs of hiring multiple annual salaries to your in-house team as compared to all inclusive costs of hiring an outside digital marketing agency comes into play. On average it would take over $15,000 per month in salaried employees to do what agencies like Schoolcraft Digital can do for as low as $2,000 per month.
There are multiple options for digital marketing agencies available to you with wide ranging capabilities and focuses.
Schoolcraft emphasizes the need for holistic and annual approaches to digital marketing, meaning we help our school partners develop multi-channel strategies for each stage of the enrollment funnel, build messaging and creative designs for effective campaigns, landing pages if needed, and of course handle the implementation, analyzation, and optimizations of the entire campaign.
Digital marketing partners that can build, manage, and report on your digital efforts are the strongest options when considering ROI of marketing campaigns, especially when time is factored in.
There are multiple options for digital marketing agencies available to you with wide ranging capabilities and focuses.
Schoolcraft emphasizes the need for holistic and annual approaches to digital marketing, meaning we help our school partners develop multi-channel strategies for each stage of the enrollment funnel, build messaging and creative designs for effective campaigns, landing pages if needed, and of course handle the implementation, analyzation, and optimizations of the entire campaign. Digital marketing partners that can build, manage, and report on your digital efforts are the strongest options when considering ROI of marketing campaigns, especially when time is factored in.
If you’re curious for more granular complexities of digital marketing or simply want to know your options when planning next year’s marketing plan, we want to hear from you! Schedule a brief chat and come away with insights and proposed solutions to meet your specific goals for this year.
The complexities of an effective digital marketing campaign for independent school marketers are tedious, time consuming, and require platform specific expertise to implement effectively.
Digital marketing has become an essential part, and arguably the essential part, of meeting your enrollment goals. As Katrina Niemisto, a marketing and SEO expert at Adobe, put it, “Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one.”
Unlike traditional marketing through print or television, digital marketing provides an easy way to tailor campaigns to your ideal families while measuring customer engagement and ROI, but the world of digital marketing is fast-paced, ever-changing, and highly complex. Many independent schools are making the decision to hire qualified and capable digital marketing agencies to help manage these complexities.
With Independent School marketers facing challenges such as limited staff support and being spread thin managing multiple roles for the school, time and energy to build expertise on digital strategies, landing pages, and effective lead nurturing processes fall through the cracks as illustrated by Rick Newberry of Enrollment Catalyst.
Although there is tremendous pressure from budget constraints to tackle these challenges yourself, it’s important to consider the downsides of trying to manage the complexities of an effective digital campaign with only your already busy in-house team.
Hubspot’s experts show that the cons outweigh the pros highlighting that digital marketing is complex, and it takes time, trial, and error to use effectively. Your independent school is guaranteed to see faster results with the help of multiple digital experts working on your behalf.
Considering all that goes into a digital marketing campaign, we would agree with their sentiment. Putting together an annual plan, building the creative, messaging and themes for the campaign, building the right target audience using each platforms capabilities, launching and analyzing the incoming data constantly to make optimizations, and tracking the results on each platform to get your CPC, CPL, and CPA is more than any one person can handle, and that is just paid media campaigns not your organic social strategies, blogs, or SEO optimizing.
The biggest obstacle with hiring in-house professionals to manage your digital marketing campaigns is cost. According to data from Indeed, a social media expert costs $4,754 per month on average, and a digital analyst can cost $5,524 or more, and that’s only two pieces of the larger puzzle.
When considering ROI, time is the biggest numerical hurdle to calculate, and with digital marketing, time directly impacts effectiveness. Without a full staff of platform experts, analytics gurus, and strategy professionals, ROI will be quite impossible to accurately calculate since time restraints will inevitably produce “quick hit” campaigns that are more in line with sales than marketing.
This is where the importance of calculating costs of hiring multiple annual salaries to your in-house team as compared to all inclusive costs of hiring an outside digital marketing agency comes into play. On average it would take over $15,000 per month in salaried employees to do what agencies like Schoolcraft Digital can do for as low as $2,000 per month.
There are multiple options for digital marketing agencies available to you with wide ranging capabilities and focuses.
Schoolcraft emphasizes the need for holistic and annual approaches to digital marketing, meaning we help our school partners develop multi-channel strategies for each stage of the enrollment funnel, build messaging and creative designs for effective campaigns, landing pages if needed, and of course handle the implementation, analyzation, and optimizations of the entire campaign.
Digital marketing partners that can build, manage, and report on your digital efforts are the strongest options when considering ROI of marketing campaigns, especially when time is factored in.
There are multiple options for digital marketing agencies available to you with wide ranging capabilities and focuses.
Schoolcraft emphasizes the need for holistic and annual approaches to digital marketing, meaning we help our school partners develop multi-channel strategies for each stage of the enrollment funnel, build messaging and creative designs for effective campaigns, landing pages if needed, and of course handle the implementation, analyzation, and optimizations of the entire campaign. Digital marketing partners that can build, manage, and report on your digital efforts are the strongest options when considering ROI of marketing campaigns, especially when time is factored in.
If you’re curious for more granular complexities of digital marketing or simply want to know your options when planning next year’s marketing plan, we want to hear from you! Schedule a brief chat and come away with insights and proposed solutions to meet your specific goals for this year.
