Our Services

Working a family through each stage of the enrollment marketing funnel takes a coordinated and disciplined effort, adjusting to the different behavioral changes throughout the year. We partner with schools on an annual basis to meticulously understand the current landscape, offer short and long term improvements, and work with your team to create a data-driven plan, backed by an award-winning creative team and executed brilliantly, with constant optimization and insights along the way."

— Chris Mitchell, Co-Founder

Marketing Audits

After our consultation we schedule and perform a comprehensive 52-point digital audit that covers every touchpoint of your enrollment marketing funnel from start to finish. Once complete, we’re able to make informed recommendations around an annual holistic strategy that will work best for you.

SEO

Keyword suggestions, rankings and a checklist action plan for content strategy and backlinking.

Planning

We uncover how you plan your campaigns and what’s the best way for departments to work together to achieve common goals.

Social

Competitive benchmarking of engagement and follower count with strategic recommendations.

Website Troubleshooting

A comprehensive list of errors that can be holding back your performance and optimizations you can make to improve conversions.

Analytics

Discover whether you’re getting the full picture of your marketing and how to improve your performance tracking.

Digital Admissions Capabilities

We’ll dive into everything from application forms to your open house procedures to bring families the best possible experience once they’re ready to take that final step.

Annual Planning

With the digital audit completed and recommendations presented, the process of building a more specific annual marketing strategy begins. We’ll work with your team to build a plan that makes the most of your budget, and ensures everyone is aligned on goals for each stage of the annual campaign.

Marketing Plans

Optimized for the Reach, Act, Convert, Engage stages of the enrollment funnel and wrapped around brand storytelling.

Creative Brief Development

Creative Briefs are the filter through which new campaigns are created to ensure the most efficient strategic and creative collaboration.

Platform Budget Planning

Our experience informs which channels, time periods, and targeting work best to ensure the highest ROI

Admissions Strategy

We work with your team to find current student clusters, areas of opportunity, and match the rest of the campaign strategy to which family persona and age groups your school needs to focus on.

Persona Development

Whether it’s upper school vs. lower, or finding sports parents vs. arts, we’ll build strategy, creative and media around each possible family type.

Campaign Development

Our award-winning creative team takes your personas, branding and goals and transforms them into creative that inspires action. 

Concept Development

We’ll present your team multiple creative options from traditional to pushing your comfort zone with an eye towards testing for the best results.

Tagline Development

Whether for a small initiative or a major brand overhaul, we’ll come up with the succinct wordcraft that conveys your values.

Copywriting

From ad banners and social media ads, to landing pages and everything in between, we’ll be the stewards of your brand voice in all media.

Brand Story Development

We bring to life the numerous success stories and achievements of your school to help inform families about their options as they determine their child’s educational future.

Graphic Design

Every platform has their own nuances and benefits. We’ve perfected the most efficient layouts for each one ensuring your Facebook, Twitter, Youtube or Instagram ads look and feel “brand appropriate.”

Digital Advertising

We handle all creative from simple banner ads to dynamic, interactive ad units that can contain a full microsite.

Social Media Ads

Every platform has its own nuances we’ve perfected to ensure your Facebook, Twitter, YouTube or Instagram posts look appropriate to the medium and brand.

Videos

We design everything from simple image/text animations to editing your B-Roll footage into a dazzling immersion into your school’s spirit.

Landing Pages

Our team designs simple, beautiful landing pages that inspire parents to take that final step to contact you.

Planning Tactics

Once we know who we want to reach and what we want to tell them, we excel at perfecting where we can find them. 

Targeting Strategy

We use our past experience targeting specific family personas to create a holistic, cross-channel approach to target and retarget a household with each chapter of our communications.

Data Targeting

We partner with eighty data providers representing 10,000 possible ways to target a family, offering a level of precision typically available only to major brands.

Geofencing

A reliable strategy we employ is targeting people who have visited competing schools, school fairs, and other relevant event locations to ensure anyone considering a change has your institution top of mind.

Retargeting Strategy

Retargeting is a key component of any campaign, but so is coordinating the when and where of each new message.

Media Placement

With dozens of successful campaigns completed, we have used our recent experiences and data to guide our media placements on the right platform, at the right stage of the enrollment funnel.

Social Ads

From Facebook, Instagram, Twitter, YouTube and anything new that’s about to hit critical mass, we make the most of each platform’s unique targeting assets.

 

PPC

We work with Google and other search engine partners to ensure your keyword campaigns are optimized to find families ready to act on their child’s education now.

Programmatic Media

We bring trillions of additional ad impressions not available in Facebook or Google at a deep discount because of our collective buying power.

Connected TV

Run your videos as TV commercials to families watching content on devices like Xbox, Roku, Amazon Fire and more on services like Hulu and TubiTV.

Native Ads

Educate families about the value of private education through content distributed as paid news articles on major sites like CNN.

Expandable Banners

Use dynamic, interactive banner creative to embed a microsite experience to learn about your school without having to leave the ad they are viewing.

Lead Gen Forms

Use Facebook or Google Lead forms or our own landing pages to capture initial info before a family is ready for a full tour or application.

Click to Call

Get on the phone with someone ready to talk about their child’s education right now.

Analytics

 Once we have placed the ads, we take advantage of the largest benefit of digital marketing, real time performance data, giving us a full picture of what’s working and what’s not, through every stage of the campaign.

Conversion Goal Setup

We’ll create different analytics goals for leads, applications and tours so we can better understand a family’s stage in the funnel and what communication needs to come next.

Tracking Code Setup

Every channel we send you traffic from has its own code to ensure last-click conversion attribution, as well an understanding of the website behavior they drive.

Multi Touch Attribution

A premium offering, we have the ability to give you a more complete picture of the contribution each media channel made to your conversion through tracking cross-channel metrics.

Optimization

We don’t just “fire and forget.” We constantly optimize campaigns, and keep your team informed of any major decisions that need to be made to targeting or creative strategies.

A/B Multivariate Testing

We test multiple aspects of targeting and creative, from headlines and photos to where and when the ads are run.

Machine Learning / AI

We use state of the art technology to take our human optimizations to a whole new level for bidding and conversion optimization.

Agile Marketing

We make real time decisions on adjustments that need to be made to ensure the best possible spend of your investment.

Transparent Reporting

We deliver comprehensive reports, insights and recommendations to your team that are easy to understand and collaborate with us on critical decisions.