Programmatic Media - Schoolcraft Digital

A big agency tool without the big brand spend.

Programmatic media empowers ad buyers to automatically buy the digital inventory outside of Facebook and Adwords at much lower costs. And unlike social media ads, the more you buy, the more you save.

Traditionally this inventory has only been available to major ad agencies and brands with millions of dollars to spend. However, as an agency ourselves we’ve made the investment to bring this cutting-edge tool to independent schools at a deep discount from what it would cost to purchase this inventory as a single business.

Efficient, optimized spending

Programmatic streamlines the buying process from literally calling up websites and negotiating rates to something more akin to day trading stocks. Our media buyers spend their days testing and optimizing tactics in real time to find the most efficient way to reach your audience at scale, reducing media costs.

While Facebook and Google are still good options, good ideas are difficult to scale and can cost even more by expanding an audience. In programmatic, once an idea works, the cost variables tend to remain consistent.

More creative options

HTML5 expandable banners, videos, dozens of size options, native advertising, and no “20% rule” on text in an image from Facebook to worry about.

It’s all about the data

Programmatic media is the fastest and least expensive way to turn third party data into your data. We work to build a multi-platform pixel that you can retarget for a much lower spend. Having that first party data to retarget gives you control of the parents journey through the process.

It works for schools

With our current clients, each has their own strengths in terms of the capabilities of their internal teams. However, none used programmatic media. Our clients saw drastic improvements in results after we introduced programmatic capabilities, even through difficult times.

We’ve now perfected a system of moving parents through the enrollment funnel, with programmatic media leading the way to more appointments for your admissions team.

Take control of your enrollment funnel

Schedule a free consultation with our team.