Summertime Strategize: Innovative School Marketing Trends for 2023
It’s that time of year again when the hallways echo with silence instead of chatter, colleagues are trickling in and out of vacation time, and we’re left alone with our thoughts. Is there a better time to dive in to the latest and greatest in school marketing trends for 2023?
The start of school is just around the corner and there is no time to waste!
Embrace Virtual Tours and Augmented Reality
In an era where the metaverse is as commonplace as the playground, offering immersive virtual tours can transform a school visit from mundane to magical.
Imagine having the chance to explore each classroom, walk down each hallway, and even see the view from the school’s soccer field?
Incorporating VR and AR into your marketing strategy gives prospective families a captivating, three-dimensional glimpse of your campus from the comfort of their couch. You might not be Hogwarts, but with VR School Tour, you’ll sure make parents feel the magic.
SEO: Search Engine Optimization
Adapting to SEO’s changing landscape can be like chasing a bus that never stops.
Today, it’s all about the E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. Google’s demanding it, and so are your future families.
In 2023, creating and maintaining a blog that offers helpful insights to parents will be crucial, as will having detailed, clear descriptions of your programs, faculty, and campus.
Updating your blog with faculty interviews, student experiences, and program news provides fresh, relevant content that bolsters your authority and drives your SEO success.
Check out this amazing guide for more insights.
By harnessing these trends, schools can create powerful, meaningful narratives that resonate with the parents of today.
Artificial Intelligence in Email Marketing
Yes, AI is not just for autonomous cars and sci-fi movies anymore. It’s infiltrating the world of email marketing.
AI is now helping segment your audience, personalize your content, and optimize the send times based on the latest engagement trends.
Now you can send a prospective family an email about your excellent drama program just as their child finishes theater camp, at a time when they’re most likely to be checking their emails. Creepy Big Brother vibes but effective nonetheless.
Video Content is King… and Queen, and Jester
Who needs a school play when everyone’s watching your marketing videos? They’re engaging, shareable, and a great way to showcase a variety of areas of your school.
A well-made video can present your school’s culture, philosophy, and unique aspects in an engaging, dynamic way. Showcase your passionate teachers, enthusiastic students, or even drone footage of your picturesque campus
Testimonials from your students to show the transformative effect of your programs, or a “day in the life” series are unmatchable ways to give a firsthand view of what it’s like to be a student at your school.
It’s blending word of mouth with paid digital advertising… Brilliant!
The Rise of Voice Search
With more and more people using Siri, Alexa, and Google Assistant, optimizing your website for voice search is becoming more necessary.
Incorporating conversational keywords and phrases on your website, making sure your contact information is easily accessible, and keeping your Google My Business listing up to date are definitely good ideas these days.
Schools that have recently optimized their websites for voice search, including frequently asked questions in their content, saw increases in web traffic from voice search queries across the board.
Some helpful hints on how to do this can be found here.
Social Media Stories and Live Events
Quick, ephemeral, and candid, Social Media Stories and Live Events are the teenage heartthrobs of the digital marketing world these days.
These formats offer an intimate glimpse into daily life at your school and give that authentic, behind-the-scenes look parents love.
You could share live footage from a school event, or a series of Stories showcasing “a day in the life” of different students.
Some schools even use Instagram Stories for weather updates from campus to give a real-time snapshot into the school experience.
Get creative and involve the students! They are better at social media than we are anyways.
The landscape of marketing continues to evolve, providing a myriad of exciting opportunities for K-12 private schools to connect and engage with prospective families.
These trends in VR tours, E-E-A-T focused SEO, AI-powered email marketing, video content, voice search, and social media engagement showcase the dynamic and innovative ways schools can enrich their digital marketing strategies this year.
By harnessing these trends, you can create powerful, meaningful narratives that resonate with the parents of today.
Now get out there and create something! 🙂
It’s that time of year again when the hallways echo with silence instead of chatter, colleagues are trickling in and out of vacation time, and we’re left alone with our thoughts. Is there a better time to dive in to the latest and greatest in school marketing trends for 2023?
The start of school is just around the corner and there is no time to waste!
Embrace Virtual Tours and Augmented Reality
In an era where the metaverse is as commonplace as the playground, offering immersive virtual tours can transform a school visit from mundane to magical.
Imagine having the chance to explore each classroom, walk down each hallway, and even see the view from the school’s soccer field?
Incorporating VR and AR into your marketing strategy gives prospective families a captivating, three-dimensional glimpse of your campus from the comfort of their couch.
You might not be Hogwarts, but with VR School Tour, you’ll sure make parents feel the magic.
SEO: Search Engine Optimization
Adapting to SEO’s changing landscape can be like chasing a bus that never stops.
Today, it’s all about the E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. Google’s demanding it, and so are your future families.
In 2023, creating and maintaining a blog that offers helpful insights to parents will be crucial, as will having detailed, clear descriptions of your programs, faculty, and campus.
Updating your blog with faculty interviews, student experiences, and program news provides fresh, relevant content that bolsters your authority and drives your SEO success.
Check out this amazing guide for more insights.
By harnessing these trends, schools can create powerful, meaningful narratives that resonate with the parents of today.
Artificial Intelligence in Email Marketing
Yes, AI is not just for autonomous cars and sci-fi movies anymore. It’s infiltrating the world of email marketing.
AI is now helping segment your audience, personalize your content, and optimize the send times based on the latest engagement trends.
Now you can send a prospective family an email about your excellent drama program just as their child finishes theater camp, at a time when they’re most likely to be checking their emails. Creepy Big Brother vibes but effective nonetheless.
Video Content is King… and Queen, and Jester
Who needs a school play when everyone’s watching your marketing videos? They’re engaging, shareable, and a great way to showcase a variety of areas of your school.
A well-made video can present your school’s culture, philosophy, and unique aspects in an engaging, dynamic way. Showcase your passionate teachers, enthusiastic students, or even drone footage of your picturesque campus
Testimonials from your students to show the transformative effect of your programs, or a “day in the life” series are unmatchable ways to give a firsthand view of what it’s like to be a student at your school.
It’s blending word of mouth with paid digital advertising… Brilliant!
The Rise of Voice Search
With more and more people using Siri, Alexa, and Google Assistant, optimizing your website for voice search is becoming more necessary.
Incorporating conversational keywords and phrases on your website, making sure your contact information is easily accessible, and keeping your Google My Business listing up to date are definitely good ideas these days.
Schools that have recently optimized their websites for voice search, including frequently asked questions in their content, saw increases in web traffic from voice search queries across the board.
Some helpful hints on how to do this can be found here.
Social Media Stories and Live Events
Quick, ephemeral, and candid, Social Media Stories and Live Events are the teenage heartthrobs of the digital marketing world these days.
These formats offer an intimate glimpse into daily life at your school and give that authentic, behind-the-scenes look parents love.
You could share live footage from a school event, or a series of Stories showcasing “a day in the life” of different students.
Some schools even use Instagram Stories for weather updates from campus to give a real-time snapshot into the school experience.
Get creative and involve the students! They are better at social media than we are anyways.
The landscape of marketing continues to evolve, providing a myriad of exciting opportunities for K-12 private schools to connect and engage with prospective families.
These trends in VR tours, E-E-A-T focused SEO, AI-powered email marketing, video content, voice search, and social media engagement showcase the dynamic and innovative ways schools can enrich their digital marketing strategies this year.
By harnessing these trends, you can create powerful, meaningful narratives that resonate with the parents of today.
Now get out there and create something! 🙂
Good day, esteemed marketing mavens! It’s that time of year when our hallways echo with silence instead of chatter, and we’re left alone with our thoughts…and our marketing goals for next year.
We know how you feel and we’ve been busily compiling the latest marketing trends for 2023 that are sure to help with your school marketing efforts this upcoming Fall.
Let’s dive in and get ready to take notes, the start of school is just around the corner and there is no time to waste!
Embrace Virtual Tours and Augmented Reality
In an era where the metaverse is as commonplace as the playground, offering immersive virtual tours can transform a school visit from mundane to magical.
Imagine having the chance to explore each classroom, walk down each hallway, and even see the view from the school’s soccer field?
Incorporating VR and AR into your marketing strategy gives prospective families a captivating, three-dimensional glimpse of your campus from the comfort of their couch. You might not be Hogwarts, but with VR School Tour, you’ll sure make parents feel the magic.
SEO: Search Engine Optimization
Adapting to SEO’s changing landscape can be like chasing a bus that never stops.
Today, it’s all about the E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. Google’s demanding it, and so are your future families.
In 2023, creating and maintaining a blog that offers helpful insights to parents will be crucial, as will having detailed, clear descriptions of your programs, faculty, and campus.
Updating your blog with faculty interviews, student experiences, and program news provides fresh, relevant content that bolsters your authority and drives your SEO success.
Check out this amazing guide for more insights.
By harnessing these trends, schools can create powerful, meaningful narratives that resonate with the parents of today.
Artificial Intelligence in Email Marketing
Yes, AI is not just for autonomous cars and sci-fi movies anymore. It’s infiltrating the world of email marketing.
AI is now helping segment your audience, personalize your content, and optimize the send times based on the latest engagement trends.
Now you can send a prospective family an email about your excellent drama program just as their child finishes theater camp, at a time when they’re most likely to be checking their emails. Creepy Big Brother vibes but effective nonetheless.
Video Content is King… and Queen, and Jester
Who needs a school play when everyone’s watching your marketing videos? They’re engaging, shareable, and a great way to showcase a variety of areas of your school.
A well-made video can present your school’s culture, philosophy, and unique aspects in an engaging, dynamic way. Showcase your passionate teachers, enthusiastic students, or even drone footage of your picturesque campus
Testimonials from your students to show the transformative effect of your programs, or a “day in the life” series are unmatchable ways to give a firsthand view of what it’s like to be a student at your school.
It’s blending word of mouth with paid digital advertising… Brilliant!
The Rise of Voice Search
With more and more people using Siri, Alexa, and Google Assistant, optimizing your website for voice search is becoming more necessary.
Incorporating conversational keywords and phrases on your website, making sure your contact information is easily accessible, and keeping your Google My Business listing up to date are definitely good ideas these days.
Schools that have recently optimized their websites for voice search, including frequently asked questions in their content, saw increases in web traffic from voice search queries across the board.
Some helpful hints on how to do this can be found here.
Social Media Stories and Live Events
Quick, ephemeral, and candid, Social Media Stories and Live Events are the teenage heartthrobs of the digital marketing world these days. These formats offer an intimate glimpse into daily life at your school and give that authentic, behind-the-scenes look parents love.
You could share live footage from a school event, or a series of Stories showcasing “a day in the life” of different students.
Some schools even use Instagram Stories for weather updates from campus to give a real-time snapshot into the school experience. Get creative and involve the students! They are better at social media than we are anyways.
Now, as we part ways remember, marketing might not be rocket science, but even NASA didn’t make it to the moon without a good plan.
The landscape of marketing continues to evolve, providing a myriad of exciting opportunities for K-12 private schools to connect with and engage prospective families.
These trends in VR tours, E-E-A-T focused SEO, AI-powered email marketing, video content, voice search, and social media engagement showcase the dynamic, innovative ways in which schools can enrich their digital marketing strategies this year.
By harnessing these trends, schools can create powerful, meaningful narratives that resonate with the parents of today.
Now get out there and create something! 🙂
