S2E2 Small School Solutions Creating Big Results

0:00

hey welcome to this episode of the open

0:02

house show with your host Jesse Meadow

0:14

uh we have a very special guest with us

0:16

today we're going to be talking about

0:18

small schools the challenges they face

0:20

and how to overcome them and there's no

0:22

one better to talk to us about that than

0:24

Mrs Aubry Burch she's the founder and

0:27

CEO of easy school marketing join us

0:30

right now without any further Ado hello

0:32

hello thanks for having me Jesse I'm so

0:34

excited to be here excellent I'm

0:36

thrilled to have you as well I know that

0:38

you've done many many things over your

0:41

years here especially in specifically

0:44

with helping these small schools we're

0:45

going to get to your initiative um and

0:47

movement uh that you've got going on

0:49

here I'm very excited that you've

0:51

launched I would love for you to kind of

0:53

give us a rundown tell us a little bit

0:54

about yourself so excited

1:00

at school so it just all comes together

1:01

perfectly in this bundle in terms of how

1:04

easy school marketing came to be

1:06

um so I actually have been working in

1:08

and with independent schools for the

1:10

past two decades basically it all

1:13

started before that so

1:15

um I grew up with a family of Educators

1:17

so my dad worked at this high school for

1:19

like 30 years so I was that child always

1:22

in like the the principal's office

1:24

running photocopies for my father as he

1:27

works summer school and stuff like that

1:28

so literally I grew up in schools and um

1:32

that really put a love of working in

1:34

education in my heart and at first I was

1:37

like well is working as a teacher you

1:38

know am I calling or this and then I I

1:41

fell into the world of like marketing

1:44

and development and I'm like oh yes this

1:47

is for me this is how I can make an

1:48

impact this is how I can make a

1:50

difference

1:51

um and so that really is kind of how

1:53

easy school marketing started I also

1:55

have two children who attend independent

1:57

small schools so that gave me that

1:59

different perspective active of like oh

2:01

I see how marketing development is

2:03

working behind the scenes but here as a

2:05

parent this is how I'm experiencing it

2:07

too and it's really kind of helped me

2:09

you know bring some interesting and

2:12

unique Solutions

2:14

um to common problems that small school

2:16

face face so that's that's kind of my

2:19

way of making my way to you know where I

2:22

am today at easy school marketing I just

2:24

love working in and with schools

2:27

um it's just been an amazing journey

2:29

I've learned so much and I I just really

2:32

enjoy working with these small schools I

2:34

found similar perspectives uh super

2:37

super useful travel you start to

2:39

interact with other schools and now

2:41

similar to you I'm looking for schools

2:43

for my kids this is my experience this

2:46

is where we should go these are some

2:47

things that are working but easy school

2:49

marketing what is the big benefit that

2:50

they're getting from this the reason we

2:52

love specializing in small schools first

2:54

of all they have big hearts right

2:55

they're amazing and they're also trying

2:58

to do what larger schools are doing but

3:00

usually with limited resources and

3:02

budgets and that's why we're like yes

3:04

we're going to help you do this and we

3:05

get really excited because these teams

3:07

have such big hearts and they have big

3:09

goals and so what we do is we help them

3:11

get from point A to point B so we often

3:13

work with marketing development and

3:15

moment teams to help kind of audit and

3:18

assess what they currently have and then

3:20

develop strategies that work with the

3:22

resources they currently have right

3:24

because that's that's where there's a

3:26

lot of Disconnect for small schools is

3:27

like they they want to do this thing

3:30

over here that everyone's telling them

3:31

to do but their their resources and just

3:34

don't allow for that so what's the work

3:36

around like how can we get that same

3:37

result

3:39

um with the resources you currently have

3:40

right so that's what we specialize in we

3:43

also do market research for small

3:44

schools where we really kind of dive in

3:47

and get to know the constituent base and

3:49

you know especially if they're dealing

3:50

with an attrition challenge or an

3:51

enrollment challenge

3:53

um we're there to kind of provide that

3:54

data through one-to-one interviews um

3:56

and an analysis that they can then take

3:59

that data and move forward

4:01

um to make decisions

4:03

um so that's basically what we do at

4:04

easy school marketing we love working

4:07

with small school teams and they become

4:09

we get to know them really well so oh

4:11

I'm sure you do you know the school

4:13

Community especially with small schools

4:15

I imagine one that needs there but two

4:18

it's so small the community that you're

4:20

really having those one-on-one

4:21

interactions things really aren't

4:22

getting lost uh with with different

4:24

personalities when we talk about

4:26

Partnerships with our clients it's like

4:27

yeah so you know some of them are very

4:29

tight some of them are hey we hired you

4:32

to do this we are busy over here uh I

4:34

would imagine that small school

4:36

interaction that you have no matter who

4:38

the client is it's really going to get

4:39

personal it's it's gonna you're gonna

4:41

get to know them

4:42

um and and their school and you know

4:44

it's funny you say that the I can't even

4:46

imagine you know if if we didn't have

4:48

the big budgets of larger schools uh you

4:50

know going to hearing uh a presentation

4:52

or seeing a webinar or reading an

4:55

article about this huge success story

4:56

that you want to implement but it's just

4:58

not possible it's almost like a fomo

5:00

moment how do I how do I do this but

5:02

it's not possible and to have someone

5:04

like you to come in and say hey it is we

5:06

just have to do a little bit differently

5:07

and this is how we might be able to

5:09

achieve that

5:10

um and that data data is King you know

5:13

going through all these market research

5:14

working with these schools do you find

5:16

that there's a single biggest issue that

5:18

they have

5:19

um or is it kind of all over the place

5:22

well in terms of like market research

5:24

data it is very specific to the school

5:27

um so usually we're hired because there

5:30

might be attrition challenge or maybe

5:32

they want to expand their program but

5:34

they're not sure if their Community is

5:35

ready to support something like that

5:38

um and so what we give them is we're

5:40

asking like a certain set of questions

5:41

for for each interviewed parent and and

5:44

those questions help the school

5:46

determine like one what's their value

5:49

proposition like why are parents here in

5:50

the first place like what are the key

5:52

issues the school has

5:54

um what are the things that they're

5:56

doing super well like really really well

5:58

and then is the thing that they're

6:00

trying to launch or correct or something

6:03

is like what are parents thinking about

6:04

that and what are their key objections

6:06

for example what what would be their key

6:08

objections to

6:10

um enrolling in a new program or

6:12

something like that so then we just

6:14

present that information to the school

6:18

um the board the school and everyone

6:19

like that so that they have a better

6:20

understanding of you know what they're

6:22

dealing with so every Community is

6:24

different I mean I will say

6:25

communication always comes up it always

6:28

does I mean how important is

6:29

communication

6:31

um educating parents I think is huge

6:34

um you know I'm sure we'll dive into

6:36

like different Trends with marketing but

6:38

internal Community internal retention is

6:40

is really a big thing and so um when we

6:44

see schools have issues with you know

6:46

attrition retention all that stuff then

6:48

we're looking at like okay so what are

6:51

the communications like and how are we

6:53

educating to the next level into the end

6:55

product to make sure parents feel

6:57

invested in um in staying it's very

7:00

interesting to see how a school operates

7:02

uh you know external communication

7:04

versus internal communication you know

7:06

we've had some experiences where you

7:08

know they've had three four personnel

7:10

which in K-12 school terms is a big

7:12

department so you know definitely a

7:14

decent sized department for

7:15

communications but they're all focused

7:17

on internal work you know there's all

7:19

these event promotions and you know

7:21

there's no external and then vice versa

7:23

all they're doing is marketing outside

7:24

there's no intentional communication

7:28

um outside of here's the newsletter I I

7:31

really love taking a lot of you know the

7:34

newsletters are important but I really

7:36

love taking the holistic approach on

7:37

that organically kind of producing some

7:40

content obviously videos and pushing

7:42

that out so that they can stay engaged

7:44

maybe they didn't come to the event but

7:45

they can stay engaged in what's going on

7:47

implementing it I imagine tactically is

7:49

always a challenge especially depending

7:51

on

7:52

I I don't want to say which hat more of

7:54

how many hats that they're wearing at

7:56

any given time obviously the budget

7:58

constraints limits everything money

8:00

money can limit a lot of your options

8:02

you know what were some of the effects

8:04

on on small schools on the pandemic I

8:06

mean I imagine everything is really

8:08

magnified at that level oh absolutely I

8:11

think you named one of them I mean we

8:12

have

8:13

a huge shift in enrollment it was very

8:16

intriguing

8:17

um to to watch and experience right so

8:20

small schools that had never had a wait

8:23

list before ever or never been full

8:25

before are now full there are some small

8:27

schools I know that doubled enrollment

8:29

like

8:30

that's insane especially as a small

8:33

school and and then yet they're still

8:35

considering themselves a small school

8:37

even though their enrollment might be

8:38

doubled and they might be I mean you

8:41

know classifying themselves more as a

8:42

larger school but that that changes

8:44

everything if you think about it like it

8:45

changes the culture absolutely changes

8:47

like the the experience of parents and

8:50

then

8:51

if you think about it the experience of

8:53

the parents and the the the families

8:55

that were there prior to the pandemic

8:57

and then those who joined during the

8:59

pandemic is they're two different uh

9:01

experiences and there are two different

9:03

set of expectations for that school and

9:05

so a lot of schools trying to navigate

9:06

that and figure out you know how can we

9:10

join these cultures together and like

9:12

who are we who do we serve like how are

9:14

we serving

9:15

um it's really kind of like the

9:17

questions that have come out um of that

9:19

especially for those schools who have

9:21

seen such significant cultural shifts

9:23

both in families and also in faculty and

9:25

staff too I mean we often forget like

9:28

that there's they've changed too or

9:31

maybe you brought on with all that

9:32

doubled enrollment you brought on a

9:34

whole new set of faculty and staff and

9:36

how how are they being acclimated to the

9:38

culture the Traditions especially since

9:40

many of those Traditions went away over

9:42

the past few years there's just a lot to

9:45

think about and so I think schools in

9:47

that situation have been

9:49

challenged and trying to navigate it

9:52

um and really

9:54

um continue to serve their families and

9:56

the faculty and staff that are at their

9:58

school now I know that we were talking a

10:00

lot about you know the small schools and

10:02

we're kind of defining it just to Define

10:04

it a little bit in in terms of 400 or so

10:07

less right

10:08

so this is such a hot question all right

10:11

everyone wants to Define small schools

10:14

and what we've found it's so intriguing

10:16

is that there will be schools with 600

10:19

students who think they're small schools

10:21

because the school down the street is

10:23

much larger or they're struggling with

10:25

resources in terms of time energy and

10:28

Staffing or budgets right so they they

10:30

are facing the same challenges as

10:32

smaller schools than that

10:34

so it is very intriguing like I almost

10:38

asked schools to identify themselves as

10:40

small schools because the the definition

10:42

or lack thereof that we have around

10:45

small schools

10:46

um it's it's challenging it is really

10:48

challenging and what do we say for those

10:50

those small schools who now have double

10:52

enrollment but maybe also they didn't

10:55

build out their Staffing to support the

10:57

new enrollment so they're still

10:58

struggling with like limited resources

11:01

and everything like that

11:03

so um it is very intriguing question

11:06

like what is a small school how do we

11:10

Define it

11:11

um and I I don't think there's one right

11:13

answer

11:14

um a lot of school a lot of people say

11:16

under 400 under 300

11:18

um but it really depends on that

11:20

school's kind of how they're defining

11:22

themselves what their resources are what

11:25

their budgets are like who they who they

11:27

are what are what their mission is I

11:29

think a lot of elements go into kind of

11:31

that definition absolutely and you know

11:34

I think you touched a good point which

11:35

is interesting to think about actually

11:36

is the geographical location you know

11:39

what what other schools are around you

11:41

know this school over here in Orlando

11:44

you know might be a small school but in

11:47

you know Northwest Arkansas this might

11:48

be a very large school you know or a

11:50

medium-sized school so uh that can play

11:53

a lot and that's obviously you know the

11:55

offering that you're kind of giving to

11:56

your community we're a small school

11:58

offering or smaller you know were there

12:01

were there differences in how they were

12:03

able to come out of the pandemic how

12:05

they were able to kind of recover what

12:07

were the options that they had did they

12:09

differ from larger schools in in big

12:11

amounts

12:12

so

12:13

I think every small school is dead and

12:15

and how they've navigated after has has

12:17

differed depending on their situation

12:19

but some things that we noticed are that

12:22

like small schools who saw increases in

12:24

enrollment

12:25

weren't necessarily quick to hire on for

12:28

additional Administration

12:30

um and this is very intriguing and I

12:32

think a lot of that comes from

12:34

especially those who never had wait

12:35

lists before or maybe had budgetary

12:37

issues in the past they were hesitant to

12:39

like say let's invest more money in in

12:42

our oh like we consider like a larger

12:44

admin team or like marketing or

12:46

development or anything like that

12:48

um they were a little hesitant to do so

12:51

um because they weren't sure how long

12:53

this was gonna last right and I think

12:55

that question is still out there how

12:57

long will this last

12:59

um and we've been doing a lot of so we

13:01

did hundreds of parent interviews this

13:03

year as part of our market research

13:05

and I will say School small schools

13:07

especially are are in an interesting

13:09

situation because

13:11

um and this is probably true for larger

13:12

schools as well but

13:14

um like when we're interviewing those

13:16

parents who came during the pandemic

13:17

let's say where they were fleeing from

13:19

something perhaps coveted guidelines

13:21

whatever whatever it was maybe they

13:22

weren't happy with their child's current

13:24

educational you know experience

13:28

um they actually never intended to pay

13:30

like for Education like that was never

13:32

part of their long-term plan so now

13:35

they're in this interesting situation

13:37

especially if you think about like

13:38

Elementary School students especially

13:40

because they have Elementary Middle

13:41

School and High School

13:43

so now parents are either using college

13:45

funds or funds they had never

13:46

anticipated using before

13:48

um and so it is it is a very intriguing

13:51

situation because a lot of them are

13:53

saying like what did the next two years

13:55

look like are we staying in this sort of

13:57

end how are we going to afford this like

13:59

um do we continue to use our our

14:01

children's college funds for for this

14:03

piece

14:04

um so it is very um intriguing and then

14:07

there are people who never considered

14:09

Independent Schools before but now that

14:11

they're in them they're like oh we we

14:13

see right we see the value and we want

14:16

to stay

14:17

um for as long as we can so there's been

14:20

a couple of interesting trends that um

14:22

that we've seen and that are I'm eager

14:25

and and curious to see what what's going

14:28

to happen in the next two years

14:31

um with this boost in enrollment with

14:33

everything that's happening in the

14:35

educational space and with the increased

14:37

competition of non-traditional

14:39

educational offering offerings right

14:41

which covet clearly opened up oh yeah I

14:45

mean I'm down here in Florida and

14:47

our whole state is Lush with this

14:50

process it was never this year-long uh

14:53

learning from an iPad or a computer so

14:55

you know I do want to talk about your

14:57

movement that you've got going on

14:59

um you know this small school Solutions

15:01

movement and you know kind of how that

15:03

has been you launched this month uh

15:05

October right just this last one

15:06

launched in October yes okay so this is

15:09

brand new yeah what is it what are we

15:12

trying to do here I know it kind of

15:14

flows into to the solutions that we're

15:16

bringing to small schools but you know

15:18

kind of expand upon that a little bit

15:19

for us sure okay so it is a movement

15:22

like I am so passionate about this and

15:24

I'm passionate about it because I was

15:26

one of those small school leaders who my

15:28

school couldn't afford to send me to the

15:30

big conferences that everyone was going

15:32

to because like the hotel airfare

15:34

everything like and then I get there if

15:36

I was able to go to a conference like

15:38

that and I'd be listening to presenters

15:40

and they'd be talking about like 50 000

15:43

marketing dollar like budgets and like

15:45

all this stuff and I'm like oh yeah me

15:47

and my team that doesn't exist like are

15:51

supposed to implement these things and

15:52

so it was inspirational but not

15:54

actionable right so it was great to

15:57

network with people but what did I walk

15:59

away with and so

16:01

this past year has been really we

16:03

launched our small school leaders

16:05

program two years ago which that's

16:07

really like a meet up a virtual Meetup

16:09

we have monthly with leaders Across the

16:11

Nation

16:12

um and that was really successful and

16:14

during that time we realized you know

16:15

what there's not a lot out there

16:17

professional development wise for small

16:19

school leaders they they do face very

16:22

unique challenges

16:24

um limited resources limited budgets

16:25

like they're juggling I mean every

16:28

school has you're wearing many hats but

16:29

with small schools especially you're

16:31

wearing a lot of hats so we were

16:34

wondering like how can we help support

16:35

these amazing School leaders so they

16:38

don't burn out so they stay in these

16:40

schools and do their magic that you know

16:42

all that thing all the wonderful things

16:43

they're doing for the schools and so we

16:45

said okay what if we created this

16:47

ongoing professional development that

16:50

really served them and not only like a

16:52

lot of times you go to you know

16:53

professional development it's people

16:55

talking at you for a long time without

16:57

like really an engagement uh piece where

16:59

you could ask questions or get support

17:01

or share your screen or show what you're

17:03

working on and so we created something

17:06

that allows schools to do that like they

17:08

have a question they can ask it you know

17:10

we do a workshop they share their screen

17:12

and show me their survey and we can give

17:13

direct feedback so it makes it like

17:16

they're they're not just inputting all

17:17

this information they're able to move

17:19

forward with things

17:20

so that it's almost like having an extra

17:23

person on your team to really help guide

17:26

you through the challenges or idea like

17:28

toss around ideas with about like how to

17:31

do certain things in marketing

17:32

development and enrollment and that's

17:34

what we created here for small school

17:36

leaders through the small school

17:38

Solutions program so we're really

17:40

excited about it and part of that the

17:42

other thing that I'm passionate about

17:43

regarding small school Solutions is that

17:46

part of that is all the members get

17:47

access to our small school leaders

17:49

virtual conference that we're hosting in

17:51

February

17:52

date to be determined it will come in

17:54

soon

17:55

um but that is like the first kind of

17:58

virtual offering that has been

18:00

specifically tailored to small schools

18:04

um and it's going to be a multi-day

18:06

event that features not only wonderful

18:08

experts from across the you know

18:11

everywhere but also they're tailoring

18:13

their content to serve small schools

18:15

right in addition we're going to have

18:18

round tables so people can get to know

18:20

each other share ideas we can have

18:22

panels so it will be really

18:24

um something that's tailored to small

18:26

schools for small schools you know

18:28

that's going to be huge and you know we

18:29

talked a little bit uh you know

18:31

previously about you know how

18:34

some of the conferences especially the

18:36

ones we've attended you know they they

18:37

have great ideas you know great great

18:40

success stories but it's just not

18:42

possible as far as you know whether it's

18:44

the budget or the Manpower or the

18:45

bandwidth that someone's going to need

18:47

to put those together for a small school

18:49

so having something where they have the

18:51

presentations and you know a conference

18:53

where it's specifically Geared for them

18:56

um you know everything that they're

18:57

gonna hear is something that they could

18:58

apply at home which is going to be great

19:00

uh I'm I'm super excited about that I

19:02

mean I'm looking here you've got

19:04

q a sessions with this uh you know you

19:08

the community piece for me I think is

19:10

huge

19:11

um you know I'm actually a part of a few

19:13

uh different groups where you know

19:15

sometimes it's not so much right here

19:17

and now but you know you send out a

19:18

message hey trying to do such and such

19:22

you know any recommendations or have you

19:23

done this at your school or at your

19:25

place and you know over a day or two you

19:28

start to get some responses and you

19:30

start to take that conversation into

19:31

different places and it's hugely helpful

19:34

um and it costs nothing and not even

19:37

time like it really is more or less a

19:38

question you start hearing some feedback

19:40

you message some people back you build

19:42

some relationships I've always liked it

19:44

through that you know because once I

19:45

found an answer from here I usually went

19:47

to them for other stuff too and vice

19:49

versa

19:50

um I found a lot of actual uh

19:51

relationship building through some q a

19:54

sessions with with uh community members

19:56

and I think that's huge I mean this is

19:59

going to be such a great thing for them

20:00

to be

20:01

um involved in and you know if they

20:04

wanted to whether you know maybe a

20:06

vendor like myself or the school

20:07

Community

20:09

um you know Marcon Department in my

20:11

market Department I mean whoever the

20:13

director of marketing is

20:15

I actually ran into one um I think they

20:18

were out in New York it was a school uh

20:20

the Headmaster the head of school was

20:23

the director of enrollment and the

20:25

marketing director she handled all of it

20:27

she did everything and I'm just like oh

20:29

my gosh I couldn't even imagine but

20:32

she's not alone there are others out

20:33

there exactly right exactly right but

20:36

this is something that would be able to

20:37

help them how would they be able to kind

20:40

of uh get involved in something like

20:42

this or find out some more information

20:43

sure they can go to

20:44

easyschoolmarketing.com forward slash

20:46

solutions to find out more about small

20:48

school Solutions and like we are so

20:51

fortunate to have so many wonderful like

20:53

yourself

20:54

um Independent School businesses and

20:57

contractors that work in the space that

20:59

have a wealth of experience and

21:00

knowledge to share with small schools

21:02

and so we've been really working with

21:04

trying to find those people and get them

21:07

in front of our small school

21:09

um Solutions audience because that's

21:11

amazing I mean you already have all this

21:14

expertise and now these small school

21:16

leaders have an ability to have the

21:18

opportunity to ask questions get answers

21:20

in a really intimate setting and build

21:23

community with the consultants and

21:25

businesses that are serving Independent

21:27

Schools so um if you're one of those

21:29

people please just contact me at Opry

21:31

easyschoolmarketing.com

21:33

um but Jesse I am very eager to have you

21:36

involved in this process so I can't wait

21:38

for our small school Solutions members

21:40

to meet you

21:41

yeah absolutely I'm I'm super excited

21:43

for it you know I was trying to speak in

21:44

the third person there for everyone else

21:46

but no I'm definitely on board I think

21:47

it's great

21:48

um you know and and the good thing about

21:50

it too is that there are there are Niche

21:52

vendors you know some focus on one thing

21:54

some focus on another thing and you know

21:55

kind of taking

21:57

um taking into consideration very much

21:59

like a

22:00

um a conference setting there are

22:01

options uh for them to do it on their

22:03

own um you don't always have to pay for

22:05

someone to do it it is uh Time Saver and

22:08

energy saver kind of on that note we

22:10

always like to finish with thinking

22:11

ahead in your world all right small

22:14

small school marketing

22:16

are there any Trends are we seeing some

22:18

new trends that are coming out this year

22:20

or where do you see the small school

22:21

marketing going

22:23

well it could go in many directions but

22:24

I will say you know My Philosophy is

22:27

always you know looking at like the

22:31

holistic role of marketing I mean you

22:33

use that word quite a few times but

22:35

holistically marketing I think has

22:37

changed a lot and will continue to

22:39

change it is a holistic like marketing

22:41

is everything that touches the school

22:43

it's external it's internal it's so huge

22:47

um and I definitely would hope and hope

22:50

to see in the future more schools

22:52

understanding the holistic nature of

22:54

marketing especially small schools so

22:57

that your marketing person your whoever

22:59

that might be is on like is lit is it

23:03

has access to the board can see the

23:06

entire view of your small school so it

23:09

can kind of like this is kind of what we

23:10

do when we go in kind of say okay what's

23:13

happening with this experience over here

23:15

or how can we streamline this like

23:16

looking at the holistic view of what's

23:19

happening in the school and just an

23:20

understanding of that marketing touches

23:22

everything yeah and so to be very aware

23:25

I would say that is definitely one thing

23:27

I think internal mark marketing is huge

23:29

and if I mean like you mentioned before

23:32

if you've had an influx of students

23:35

now is the time if you haven't been

23:37

already to focus on your internal

23:39

marketing efforts and to really

23:42

um you know I always like to say you're

23:43

always selling to the next level and to

23:45

the end product so how are you doing

23:46

that strategically uh moving forward

23:49

like how what what emails are going out

23:51

what events are there for for parents um

23:54

and students um I think that's huge and

23:57

that's going to continue to be huge

23:59

um moving forward

24:00

so there's a lot of different uh things

24:03

I would suggest

24:05

um and then I would say that it's also

24:07

figuring out your zone of Genius for

24:09

small so zone of genius and return on

24:11

investment are huge especially for small

24:13

school and small school marketing teams

24:15

like what is it that only you can do and

24:18

you can do well and then looking at your

24:20

time and energy like what's getting the

24:23

biggest return on investment like

24:24

tracking the data and everything like

24:26

that and then asking yourself if I'm

24:28

spending a lot of time and energy on

24:30

this one thing can I Outsource it can I

24:32

delegate it can I delete it right those

24:34

are huge things for someone who's in a

24:36

small school to ask because typically in

24:39

small schools this is what happens they

24:42

just pile thing like someone's like oh

24:43

this is a great idea let's do this and

24:45

it's the plate just gets heavier and

24:47

heavier and Something's Gotta Go so

24:50

that's I think something that is a trend

24:52

that's gonna if it hasn't happened

24:53

already for small schools it definitely

24:55

needs to happen for small school

24:57

marketing teams moving forward for sure

24:59

because you need to identify your zone

25:01

of Genius your return on investment what

25:03

you can Outsource delegate or delete for

25:05

your team so that you are moving your

25:07

goals forward otherwise you're kind of

25:10

just get at taking more and more on and

25:13

you're a leader burnout or the goal the

25:15

things that you're trying to push

25:16

forward won't move for it

25:18

not you're absolutely right I couldn't

25:20

agree more it's it's almost like they

25:21

need to have that entrepreneurial spirit

25:24

start having the mindset of okay yes I

25:27

could do this but is my time more

25:30

valuable doing this

25:31

how do I get rid of that one thing that

25:33

we talk a lot about too is is that the

25:35

length of time that we have to educate

25:37

marketing is a long term uh they think

25:40

they're doing marketing it's more of a

25:42

sales you know two months of of an event

25:44

promotion it's not marketing that's a

25:46

sales thing you know marketing is a long

25:48

term okay we have this enrollment season

25:50

we have next enrollment season you just

25:52

you know what is what is three four

25:53

years down the road look like those are

25:56

key key points I would love to see those

25:58

things happen

25:59

um you know with small schools and I

26:01

think it's going to help them a lot uh I

26:03

really appreciate everything that you're

26:05

doing I appreciate you coming on the

26:07

show uh I hope everyone goes out and

26:09

checks out this uh this new movement

26:11

that we've got going on the small school

26:13

Solutions uh easyschoolmarketing.com

26:16

please go check out Aubry thank you so

26:18

much for taking the time uh with us

26:20

today and we'll see each other soon I'm

26:22

sure

26:24

absolutely Jesse

26:26

thank you for having me

26:28

of course of course

26:30

well that does it for us this week I

26:32

hope you enjoyed the show uh tons of

26:34

content there for you if you'd like to

26:36

see uh this entire episode or any other

26:39

episodes you are more than welcome to

26:40

check out schoolcraftdigital.com under

26:43

our resources page thank you so much

26:45

have a great rest of the week