Welcome to the TABS Annual Conference !

Meeting enrollment goals at a Boarding School is no small task. With prospective families coming from all over the country and world, marketing your school to them can be a challenge. 

But it doesn’t have to be…

Reach Your Local, Domestic, & International Families!

Schoolcraft Digital puts your school’s unique values and programs in front of the parents of today no matter where they are online. 

Using a holistic multi-channel approach, SCD builds an enrollment funnel that reaches your prospective family at each stage of the family journey through social media, search engines, and programmatic media placements. 

Domestic Targeting

Market to your ideal family no matter where they live in the United States using hundreds of data providers. 

International Targeting

Market to your ideal family no matter which country they live in using hundreds of data providers overseas. 

Geolocation Targeting

Market to families that attend school fairs, visit competitor campuses, or special events anywhere in the world. 

How We Help Our School Partners

Strategy & Planning

Being able to break the cycle of “random acts” of marketing is a normal goal for many admissions and marcom departments. Luckily, we build this habit through envisioning the whole year and strategizing marketing touches for just the right time & just the right place in the enrollment funnel.

Creative Development

We value our engaging partnership in the creative process since every school has a unique history, brand, and story to tell. Through this collaboration, we take on and design creative that tells that story, one chapter at a time, with captivating digital ads for every stage of the
enrollment funnel.

Media Buying

Having unique access to hundreds of data providers and placement platforms enables us to focus our approach holistically with precision audience targeting every step of the way. We expand our partner school’s digital presence by placing their story in front of parents no matter where
they are online.

Analytics & Optimization

We focus obsessively on the most unique benefit of digital marketing: real-time analytics and optimization, ensuring marketing dollars are being spent as efficiently and effectively as possible.