We’ll take a look at common metrics used in digital ad campaigns and breakdown what the data is telling us for each stage of your digital campaign. Going stage by stage, we will touch on success metrics for brand awareness, action, conversion, and engagement stages in the family’s journey to enrollment and how each stage plays a pivotal role in the enrollment funnel.
We are very excited to be a part of this year’s EMA Annual Conference 2022. Be sure to stop by and say hello to Jesse and Chris. This event is always a great time that brings us all together and inspires new plans of action for enrollment managers across the industry.
The sessions are always informative but the biggest trend I have seen from the list of breakouts is the need for digital enhancements in many departments.
The families of today are digital natives and whether you’re kicking off a capital campaign, promoting a community event, or mastering the enrollment funnel of today, you are going to need to reach them digitally and in new and engaging ways.
Being able to break the cycle of “random acts” of marketing is a normal goal for many admissions and marcom departments. Luckily, we build this habit through envisioning the whole year and strategizing marketing touches for just the right time & just the right place in the enrollment funnel.
We value our engaging partnership in the creative process since every school has a unique history, brand, and story to tell. Through this collaboration, we take on and design creative that tells that story, one chapter at a time, with captivating digital ads for every stage of the
Having unique access to hundreds of data providers and placement platforms enables us to focus our approach holistically with
precision audience targeting every step of the way. We expand our partner school’s digital presence by placing their story in front of parents no matter where
they are online.
We focus obsessively on the most unique benefit of digital marketing: real-time analytics and optimization, ensuring marketing dollars are being spent as efficiently and effectively as possible.