
What is OTT & Connected TV?
Over the Top (OTT) is TV content that is served over the internet. Connected TV (CTV) advertising is the placement of video (commercials) on connected TV devices to reach viewers through emerging devices like Roku, SlingTV, Amazon, etc via their Full Episode Players (FEP).
Example: You can watch The Office (FEP) on SlingTV (OTT) via an Amazon Fire TV Stick (CTV) .