We are very excited to be a part of this year’s EMA ac21. Be sure to stop by and say hello to Jesse and Chris (pictured on the right). This event is always a great time that brings us all together and inspires new plans of action for independent schools across the industry. The sessions are always informative but the biggest trend I have seen from the list of breakouts is the need for digital enhancements in many departments
The families of today are digital natives and whether you’re kicking off a capital campaign, promoting a community event, or mastering the enrollment funnel of today, you are going to need to reach them digitally and in new and engaging ways.
Schoolcraft Digital was founded for one purpose, to help primary and secondary independent schools reach their prospective families and grow their enrollment using the best marketing strategies and tools available. Having the single focus of marketing only K-12 private education gives us the ability to hone all the methods and tools used by large digital firms and format them to fit your marketing needs, not the other way around.
Being able to break the cycle of “random acts” of marketing is a normal goal for many admissions and marcom departments. Luckily, we build this habit through envisioning the whole year and strategizing marketing touches for just the right time & just the right place in the enrollment funnel.
We value our engaging partnership in the creative process since every school has a unique history, brand, and story to tell. Through this collaboration, we take on and design creative that tells that story, one chapter at a time, with captivating digital ads for every stage of the
Having unique access to hundreds of data providers and placement platforms enables us to focus our approach holistically with
precision audience targeting every step of the way. We expand our partner school’s digital presence by placing their story in front of parents no matter where
they are online.
We focus obsessively on the most unique benefit of digital marketing: real-time analytics and optimization, ensuring marketing dollars are being spent as efficiently and effectively as possible.
We’ve worked with many schools and every one of them have different needs. We’ll dive into your unique story, identify your current capabilities, and discuss how we can enhance your enrollment efforts.
We’ll deliver a comprehensive report of where you stand on dozens of areas, along with what are quick short term fixes vs. longer term initiatives.
Working with your team, we’ll put together the go-to-market strategy that will meet your paid digital media needs and seamlessly integrate your organic efforts to ensure you get the most out of your existing resources
We’re here to both guide your team to perfect what they’re already great at, and bring new tools and tactics as they appropriately fit. We bring you everything you need and nothing that you don’t.